Selling and marketing to different generations
Based on the award winning Mind the Gap programme, this is an ideal follow-up or stand alone session. The focus of this session is on applying an understanding of different generations to sales, customer relationships and marketing. The presentation or workshop helps participants understand why people older and younger than themselves have different value systems, and how a generation gap influences attitudes and behaviours. It includes case studies of adverts and sales approaches that are successful with younger and older people. Sales and customer service teams will leave with new insights that can be immediately applied, helping them to connect more effectively with customers from different generations.
Formats
This session can be delivered as a keynote presentation or strategic input, lasting between 45 and 90 minutes. We use full multimedia, laced with humour and insights about different generations. The keynote is adapted for each audience, and can be made industry-specific or function-specific in its application and focus.
The session can be delivered as a workshop, either half day or full day.
Take Home Value
By the end of the session, participants will:
- Understand WHY younger and older generations think and act differently.
- Know HOW to connect more appropriately to the underlying values that drive attitudes and behaviour of different generations.
- BE more confident in their approach to younger and older customers.
- Have numerous practical ideas of WHAT to do to improve inter-generational connections and sales skills.
Download a summary of the slides
PDF versions of all of our presentations are available for download. Click here for the full list, and to download a summary of this presentation.
Links to resources
See a video extract of Mind the Gap at YouTube – The Baby Boomers. See Dean van Leeuwen talking about the Silent Generation at YouTube.
Probably the most important resource associated with this presentation and workshop is Graeme Codrington’s book of the same title, “Mind the Gap”. Click here to find out more about the book and for ordering information.
Our white papers library has numerous articles on generations. The most important are:
- A detailed introduction to generational theory
- Generations in Crisis: How different generations will handle the financial crisis
The TomorrowToday team writes regularly on all these issues on their blog. Click here to go directly to the appropriate category at ConnectionEconomy.com.
Book us
Book one of our world-class speakers and business experts for your next company event, team meeting, away day or company conference.
