Why customer loyalty no longer needs to be a thing of fairytales and pirate stories.
“The presentation was exceptional. The fascinating subject matter was made truly inspirational by Dean’s very professional, entertaining and slick presentation.” Mark Lovell – University of Salford Manchester
“Great presentation – engaging speaker with great ads and clips to illustrate the point.” Crispin Davies, Marketing, Tesco UK
For some companies, customers are like onions, full of layers and potential but difficult to identify through watering eyes. For other companies – those who have deep and intimate relationships – customers are like parfait, rich, rewarding and fattening (in a good way) to the bottom line.
Herding Cats is a multi-media humour filled exploration of how companies need to rethink marketing, go beyond the hype of social media and deliver the three key benefits of friendships to their customers. Dean also shows why building customer loyalty can sometimes feel like trying to herd cats – impossible, and how by using values-focused marketing companies can build stronger brands and relationships that boost sales and retention.
Discover how Zappos, Shrek and Donkey plus some very famous fishmongers can help you increase revenue and become a more customer centric company. By connecting with people’s value systems you can transform your customers from onions into parfait, and according to Donkey, an authority on the subject, everyone loves parfait!
Contact Dean to book this presentation
Take home values:
Herding cats is a thought provoking and compelling presentation, ideal for any company away day,
team meeting or conference specifically those dealing with the issues of customer loyalty and customer experience. By the end of the session, delegates will:
- Identify that customers have changed, it’s not just the recession, there has been a values shift in society’s attitudes towards business, finance and consumerism.
- Have a deeper understanding of values marketing and how by connecting with personal values meaningful experiences and relationships with customers can be cultivated.
- Identify that the role of marketing has changed and come away with ideas of how they can rethink marketing and customer experiences for their company.
- Recognise the importance of building relationships with customers akin to those of friendships.
- Gain the latest insights into building customer loyalty and how to “herd cats”
- Recognise that business needs to demonstrate a more human persona – Businesses should be more personable, fallible and approachable
- Understand the importance of developing two way-mutually beneficial relationships with customers and suppliers.
- Have insights into how other companies are successfully driving these changes.
- Recognise what they can do to mobilize the energy, passion and intelligence of their teams
- Be motivated to think and act strategically.
- Be inspired to think creatively about the future of their company and their department.
- Know where competitive advantage is to be found in the next 3-5 years.
Format
This session can be delivered as a keynote presentation or strategic input, lasting between 20 and 60 minutes. We use full multimedia, combined with humour and relevant case studies. The keynote is adapted for each audience, and can be made industry-specific or function-specific in its application and focus
