Beyond the Hype

Using Social Media to Connect, Engage, and Transform Your Business

Many business leaders have already realised that social media is more than just a fad – it’s here to stay, and provides numerous new opportunities for their organisations. But very few organisations have yet to go beyond the hype of social media. A lot of mistakes are being made, as companies apply old logic to new channels and old methods to new models.

This presentation or workshop aims to take you beyond the hype of social media. It will show you how to harness the power of new ways of communicating, connecting, interacting and innovating. You’ll see case studies of how companies are using the concepts behind social media to enhance their businesses, improve sales, grow their brand, engage their staff and gain a competitive advantage. This is not about having a Facebook fan page or a Twitter feed. It’s about applying the concepts behind social media to your business model, your strategy, your teams and people, the customer facing parts of your business and even your supply chain – in fact, every part of your organisation.

Some of the key points covered by the session include:

• Introducing the technologies: Why social media has taken off, what it is (and isn’t) and how people are using it. What’s the difference? Why should you blog? How best to use Twitter, Facebook, LinkedIn, YouTube, Google Docs and Alerts, geotagging, and many more. The pros and cons of using these for business purposes. Understanding younger generations and why they’re using social media in various ways.
  
• Beyond the basics: Case studies of companies using social media successfully (and a few examples of spectacular failures, too). Look at organisations doing more than the obvious, and highlight the key concepts underlying their usage of social media to enhance or revitalise strategies and gain new competitive advantage opportunities. Latest research on how young people use computers to enhance productivity and business connections.
  
• How to develop a strategy for social media usage and the incorporation of social media concepts into your business strategies.
  
• Understand the “unwritten rules” and culture of social media. Develop policies and systems that make sense – for you, and for the social media environment. How to deal with a world where control is impossible. Choosing who will do it for you, and criteria for selecting the best team.
  
• Applications: Being where your customers are. Ask questions, listen and engage. Connecting with younger staff, without alienating the older ones. Using new communication tools to enhance productivity, have better meetings, improve staff morale, develop yourself and communicate more effectively.

Videos of us in action

Formats

This session can be delivered as a keynote presentation or strategic input, lasting between 60 and 90 minutes. We use full multimedia, laced with humour and insights about different generations. The keynote is adapted for each audience, and can be made industry-specific or function-specific in its application and focus.

The session can be delivered as a workshop, either half day or full day. These workshops need to be tailored to your specific requirements. You can click here to access a PDF file of the course handout and outline of our generic one day workshop. This will give you a good idea of the type of content we’re able to cover.

Clients and Testimonials

Click here for our full client list or for testimonials we have received. We would be happy to connect you with any of our clients, so that you can hear about the programme directly from them – please contact us with this request if you would like to do so.

Download a summary of the slides

PDF versions of all of our presentations are available for download. Click here for the full list, and to download a summary of this presentation.

Links to resources

Our white papers library has numerous articles on generations. The most important are:

• When Social Media Grows Up… It will change everything
  
• The Biggest Technology Revolution of the Next Five Years
  
• Navigating this differently connected world – Exploring the impact of social software on business today
  
• “Terra Incognita – Territory Unknown”: Communication in a new World at Work

• Leading the Whatever Generation – the ‘Bright Young Things’

The TomorrowToday team writes regularly on all these issues on their blog. Click here to go directly to the appropriate category at ConnectionEconomy.com.

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