Understanding different generations

This award-winning presentation or workshop, repeatedly requested by CEOs and event planners around the world, is a multi-media, humour-filled exploration of the different generations: how value systems are developed and how these influence attitudes and behaviours. By understanding the impact of different generations, inside and outside your organisation, you can improve customer relationships, and the productivity and interactions of your teams. Understand why younger and older people – staff, customers, family and friends – have such different expectations and approaches to life, leadership, work and relationships. Apply the insights immediately and change your company forever.

The presentation or workshop helps participants understand why people older and younger than themselves have different value systems, and how a generation gap influences attitudes and behaviours. It concludes with practical applications suitable for the audience – this includes how to attract, retain and engage employees, how to connect with valued customers and service clients, across the generations.

A video overview of Mind the Gap:

    See video at YouTube | For videos of our team in action, click here or see below

Formats

This session can be delivered as a keynote presentation or strategic input, lasting between 45 and 90 minutes. We use full multimedia, laced with humour and insights about different generations. The keynote is adapted for each audience, and can be made industry-specific or function-specific in its application and focus.

The session can be delivered as a workshop, either half day or full day. These workshops need to be tailored to the specific application of generational theory, which can be anything from selling to different generations and how to develop your website to connect with younger and older users, to management and leadership issues. Typically we would select either an external focus (on customers, sales, marketing, branding, etc), or an internal focus (leadership, team dynamics, recruitment, assessment, training, etc).

Take Home Value

By the end of the session, participants will:

• Understand WHY younger and older generations think and act differently.
  
• Know HOW to connect more appropriately to the underlying values that drive attitudes and behaviour of different generations.
  
• BE more confident in their approach to younger and older staff and customers.
  
• Have numerous practical ideas of WHAT to do to improve inter-generational connections, specifically relating to people strategy, sales and marketing.
  
• Have the ability and resources to take generational understanding back to the office and empower staff and leaders to understand and apply these insights.

Videos of us in action

Links to resources

See a video extract of Mind the Gap at YouTube – The Baby Boomers.

Probably the most important resource associated with this presentation and workshop is Graeme Codrington’s book of the same title, “Mind the Gap”. Click here to find out more about the book and for ordering information.

Our white papers library has numerous articles on generations. The most important are:

• A detailed introduction to generational theory
  
• Generations and culture

• Generations in Crisis: How different generations will handle the financial crisis

The TomorrowToday team writes regularly on all these issues on their blog. Click here to go directly to the appropriate category at ConnectionEconomy.com.

Book us

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