White papers

Our library contains longer, more detailed articles and research findings. They’re available free of charge for you to download and distribute. If you would like any further information, or need to speak to us about applying this knowledge, use our contact form to set up an appointment or telephone call.

Find articles below on the following subjects: Future trends, strategy and new world of work; Connecting with customers; Connecting with staff / winning the talent wars; Generations; Web 2.0 and technology; Sustainability and the “green economy”; The Connection Economy; Leadership and General. You can download PDF versions of the articles.

Other resources available include: download copies of our presentation summaries, our published books and our blog and newsletter.

FEATURED ARTICLES
	Detailed Introduction to Generational Theory in Asia Dr Graeme Codrington shows how generational theory can be applied to a variety of countries in the Eastern hemisphere of the world. Historical, political, economic, social and cultural analyses of a variety of countries highlight some illuminating trends that help us understand how – and why – a new generation of young people are approaching life in significantly different ways to their parents. Download PDF version
	Implementing Strategy @ Speed Based on extensive research into successful, fast-paced companies, Dr Graeme Codrington presents a model for developing strategic speed. It shows the leadership practices and organizational capabilities required for success in turbulent times. Download PDF version
	Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version
	When social media grows up… it will change everything Companies are beginning to use social media – but mainly for communication and marketing. Dr Graeme Codrington argues that this is just the tip of the iceberg, and that these technologies offer so much more for savvy businesses and organisations in every industry and sector. Download PDF version
ARTICLE LIBRARY
Future trends, strategy and the new world of work
	Implementing Strategy @ Speed Based on extensive research into successful, fast-paced companies, Dr Graeme Codrington presents a model for developing strategic speed. It shows the leadership practices and organizational capabilities required for success in turbulent times. Download PDF version
	Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version
	The TIDES of Change: the five trends disrupting business in the next 5 years What happens after what comes next? The five forces that are going to shape the new world of work in the next five years. In this article, Dr Graeme Codrington outlines these five forces, providing case studies to show you how they will impact your organisation and what you should be doing now to prepare for and respond to a new world of work. Essential reading for every leader and manager who is trying to think ahead, plan their strategy and get their team focused on the challenges that lie ahead. Download PDF version
	Green shoots or stormy skies ahead? Things will never go back to normal. A new normal is emerging, and there will be new rules for success (and failure). Dean van Leeuwen shows what a repeating eighty year economic cycle, that dates back as far as the War of the Roses, can tell us about our future. Download PDF version
	You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version
	Stand out by developing 6 senses The work force has traditionally been dominated by analytical, details focused left brain thinkers. The 21st century work place is demanding these skills and more. Julie Surycz explains that the right brain is rising. The whole brain is needed. Download PDF version
	“Sheeple” – Following each other into the financial whirlpool The financial crisis draws attention to some of our natural human instincts and our tendency to behave like sheep. Many of the proposed solutions do not hit at the heart of how human beings are wired nor do they target behaviour that feels so instinctive to us. Sometimes we don’t make wise decisions because we simply follow the crowd. We don’t act like individual people – we act like “sheeple”. By Julie Surycz. Download PDF version
	The New Alliance Game In this article we share the results of Dean van Leeuwen’s interviews with over 30 senior executive managers and a broad global research study on the future of networks and alliances. Download PDF version
	Why Strategies Don’t Work There is little doubt that an obsession with short term focus, whether by choice or circumstance, is compounding the difficulties that organizations face in coping with this world of rampant paradox – where everyday is just head down, churn out what is expected, and a ‘don’t think, just do’ approach. By Pete Laburn. Download PDF version
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Connecting with customers
	Herding Cats: Building customer partnerships, not customer loyalty Dean van Leeuwen looks at companies that are investing in building partnerships and emotional connections with their customers based on trust, and not solely on generating repeat purchases. He explores why these companies are so successful in building lasting customer partnerships and what your business can do to create customer experiences that save costs, deliver results and make the most out of the social media explosion. Download PDF version
	Bacon baps build buddies Driving relationships with customers akin to those of friendships. By Dean van Leeuwen. Download PDF version
	Onions or Parfait – Customer relationships no longer need to be a thing of fairytales and pirate stories Through our research and consulting, we have developed a method of creating marketing campaigns and customer experiences that connect with people’s driving value systems. The results have been exceptional. Dean van Leeuwen’s explains how it works. Download PDF version
	Beware the rise of the ethical consumer See your company – your product offerings, your brand, your reputation, your leaders, your people and your future – through the eyes of your future consumers and staff. By Graeme Codrington. Download PDF version
	Eight reasons why you should take ethical consumption more seriously Ethical consumption is a trend that cannot be ignored. Don’t make the mistake of thinking it is a fad. By Graeme Codrington. Download PDF version
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Connecting with staff / Winning the talent wars
	How to keep your staff when the economy recovers Dr Graeme Codrington urges companies to start engaging their staff now in order to avoid a talent exodus over the next few years. He provides practical suggestions on what can be done to keep your staff as the economy begins to recover. Download PDF version
	Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version
	The Talent Reboot Talent has given business a bad name. Dean van Leeuwen explains what needs to be done to get the most out of talent in the next 5 years. Download PDF version
	You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version
	In Turbulent Times, People Matter In tough times, leaders must get the most out of their people, especially their younger team members. Graeme Codrington explains how this can be done. Download PDF version
	A strategy for Loyalty There is no doubt that most companies across every industry are battling to find the staff they need. And even if they recruit the right people, they’re incapable of retaining them for any significant period of time. Graeme Codrington offers some solutions. Download PDF version
	What’s the future of the Accounting Profession? Power, Pressure, Perfection and People Since 2002, the accounting profession has been rocked by sensational corporate scandals and subsequent strict regulations. The four largest global accounting firms (the ‘Big Four’) still have more challenges on the horizon. By Julie Surycz. Download PDF version
	An Interview with Sharon Kersten Dean van Leeuwen interviewed Sharon Kersten, previous MD at Old Mutual’s retail banking arm, Nedbank and guest lecturer at INSEAD, on what she believes companies need to be doing as recession looms. Download PDF version
	Inviting People to Grow Barrie Bramley looks at new methods of getting more talent out of your staff. Download PDF version
	Yes, it will cost more Graeme Codrington explores some of the frustrations companies experience when trying to attract and retain talent. Download PDF version
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Generations
	Detailed Introduction to Generational Theory Understanding people older and younger than yourself, and the implications for business, by Graeme Codrington. Download PDF version
	Back to the [New] Future The surprising impact that Baby Boomers and Generation Y are about to have on the world of work. An edited transcript of a keynote presentation by Graeme Codrington at the Amdocs InTouch event in Miami Beach, 17 May 2011. Download PDF version
	Generations and Culture In an update of a 2005 paper, Graeme Codrington deals with objections to generational theory, and shows how it can be applied in different countries, cultures and classes. Download PDF version
	Detailed Introduction to Generational Theory in Asia Dr Graeme Codrington shows how generational theory can be applied to a variety of countries in the Eastern hemisphere of the world. Historical, political, economic, social and cultural analyses of a variety of countries highlight some illuminating trends that help us understand how – and why – a new generation of young people are approaching life in significantly different ways to their parents. Download PDF version
	Generations in Crisis Society has been here before, several times and generational theory can help businesses make the most out of the current recession and financial crisis. Dean van Leeuwen and Graeme Codrington investigate how the different generations will approach the economic downturn, and show how generational theory predicted the current crisis. Download PDF version
	Generations and training Vicky Solomon, director of TomorrowTraining, a division of the TomorrowGroup, sheds light on the challenges trainers face in the intergenerational workforce. Download PDF version
	Leading the Whatever Generation – the ‘Bright Young Things’ Keith Coats looks at how to get the most out of a band of new young talent sometimes call Generation Y or the Millennial kids. Download PDF version
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Web 2.0, social media and technology
	When social media grows up… it will change everything Companies are beginning to use social media – but mainly for communication and marketing. Dr Graeme Codrington argues that this is just the tip of the iceberg, and that these technologies offer so much more for savvy businesses and organisations in every industry and sector. Download PDF version
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Sustainability and the “green economy”
	Nine Reasons Why You Must Improve the Environmental Performance of Your Business Dr Graeme Codrington provides nine reasons why environmental sustainability should be at the heart of strategy and business objectives, and not treated simply as corporate social responsibility. Download PDF version
	Eight reasons why you should take ethical consumption more seriously Ethical consumption is a trend that cannot be ignored. Don’t make the mistake of thinking it is a fad. By Graeme Codrington. Download PDF version
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The Connection Economy
	The Recession Isn’t Your Biggest Problem What happens afterwards will really hurt you – if you don’t start preparing now. Dr Graeme Codrington explains why, as the upturn begins, many companies will discover that their most difficult times lie ahead and not behind them. Download PDF version
	Who you are, not what you sell Dr Graeme Codrington talks about consumers who are no longer simply passive recipients of our products. They’re involved, powerful, knowledgeable and discerning. And that changes everything. Download PDF version
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Leadership
	You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version
	The Attitude and Action of Authentic Leadership Leadership in a changing world is a complex task. It is certainly not for the faint-hearted and in the high pressure, media saturated context in which leaders lead, those not up to the task will be exposed. By Keith Coats. Download PDF version
	The Essential Smoke and Mirrors of Leadership As a Leader, clarifying expectations and understanding the perceptions of those you lead is vital if you are to be effective. By Keith Coats. Download PDF version
	The Inconvenient Truth for Leaders Control is an illusion. Keith Coats, TomorrowToday’s global leadership guru explores the concept of leadership and control in this insightful article on invitational leadership. Download PDF version
	Dear Yves: A conversation around Values Discover what ‘values-driven leadership’ mean for companies today, by Keith Coats. Download PDF version
	Leading the Whatever Generation – the ‘Bright Young Things’ Keith Coats looks at how to get the most out of a band of new young talent sometimes call Generation Y or the Millennial kids. Download PDF version
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General
	The Battle for Innovation Innovation is one of the battles of the 21st century. How can you win it? By Julie Surycz. Download PDF version
	The Myth of Innovation Dr Graeme Codrington looks at why most companies don’t get the innovation they spend so much time and money pursuing. Download PDF version
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