NOTE: We are busy reworking this white paper library, and will do a complete relaunch of it sometime soon. For now, please excuse the slightly haphazard nature of the index below. If you can’t find what you are looking for, please contact us and request it directly – we’ll send it to you.
Our library contains longer, more detailed articles and research findings. They’re available free of charge for you to download and distribute. If you would like any further information, or need to speak to us about applying this knowledge, use our contact form to set up an appointment or telephone call.
Find articles below on the following subjects: Connecting with customers; Connecting with staff / winning the talent wars; Generations; Web 2.0 and technology; Future of work and organisational design; Sustainability and the “green economy”; The Connection Economy; Leadership and General. You can download PDF versions of the articles. You can also download copies of our presentation summaries – click here to go to that page.
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FEATURED ARTICLES |
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Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version |
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Bacon baps build buddies Driving relationships with customers akin to those of friendships. By Dean van Leeuwen. Download PDF version |
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When social media grows up… it will change everything Companies are beginning to use social media – but mainly for communication and marketing. Dr Graeme Codrington argues that this is just the tip of the iceberg, and that these technologies offer so much more for savvy businesses and organisations in every industry and sector. Download PDF version |
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After Shock: the five trends disrupting business in the next 5 years What happens after what comes next? The five forces that are going to shape the new world of work in the next five years. In this article, Dr Graeme Codrington outlines these five forces, providing case studies to show you how they will impact your organisation and what you should be doing now to prepare for and respond to a new world of work. Essential reading for every leader and manager who is trying to think ahead, plan their strategy and get their team focused on the challenges that lie ahead. Download PDF version |
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The Talent Reboot Talent has given business a bad name. Dean van Leeuwen explains what needs to be done to get the most out of talent in the next 5 years. Download PDF version |
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Onions or Parfait – Customer relationships no longer need to be a thing of fairytales and pirate stories Through our research and consulting, we have developed a method of creating marketing campaigns and customer experiences that connect with people’s driving value systems. The results have been exceptional. Dean van Leeuwen’s explains how it works. Download PDF version |
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RECOMMENDED READING |
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Bacon baps build buddies Driving relationships with customers akin to those of friendships. By Dean van Leeuwen. Download PDF version |
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Onions or Parfait – Customer relationships no longer need to be a thing of fairytales and pirate stories Through our research and consulting, we have developed a method of creating marketing campaigns and customer experiences that connect with people’s driving value systems. The results have been exceptional. Dean van Leeuwen’s explains how it works. Download PDF version |
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Herding Cats – How you get your employees to go the ‘extra mile’ for your customers Six suggestions for how you can get your employees to ‘go the extra mile’ for your customers. By Julie Surycz. Download PDF version |
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Beware the rise of the ethical consumer See your company – your product offerings, your brand, your reputation, your leaders, your people and your future – through the eyes of your future consumers and staff. By Graeme Codrington. Download PDF version |
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Eight reasons why you should take ethical consumption more seriously Ethical consumption is a trend that cannot be ignored. Don’t make the mistake of thinking it is a fad. By Graeme Codrington. Download PDF version |
Connecting with staff / Winning the talent wars |
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Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version |
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The Talent Reboot Talent has given business a bad name. Dean van Leeuwen explains what needs to be done to get the most out of talent in the next 5 years. Download PDF version |
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You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version |
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In Turbulent Times, People Matter In tough times, leaders must get the most out of their people, especially their younger team members. Graeme Codrington explains how this can be done. Download PDF version |
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A strategy for Loyalty There is no doubt that most companies across every industry are battling to find the staff they need. And even if they recruit the right people, they’re incapable of retaining them for any significant period of time. Graeme Codrington offers some solutions. Download PDF version |
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What’s the future of the Accounting Profession? Power, Pressure, Perfection and People Since 2002, the accounting profession has been rocked by sensational corporate scandals and subsequent strict regulations. The four largest global accounting firms (the ‘Big Four’) still have more challenges on the horizon. By Julie Surycz. Download PDF version |
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An Interview with Sharon Kersten Dean van Leeuwen interviewed Sharon Kersten, previous MD at Old Mutual’s retail banking arm, Nedbank and guest lecturer at INSEAD, on what she believes companies need to be doing as recession looms. Download PDF version |
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Inviting People to Grow Barrie Bramley looks at new methods of getting more talent out of your staff. Download PDF version |
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Yes, it will cost more Graeme Codrington explores some of the frustrations companies experience when trying to attract and retain talent. Download PDF version |
Generations |
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Generations and Culture In an update of a 2005 paper, Graeme Codrington deals with objections to generational theory, and shows how it can be applied in different countries, cultures and classes. Download PDF version |
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Generations in Crisis Society has been here before, several times and generational theory can help businesses make the most out of the current recession and financial crisis. Dean van Leeuwen and Graeme Codrington investigate how the different generations will approach the economic downturn, and show how generational theory predicted the current crisis. Download PDF version |
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Detailed Introduction to Generational Theory Understanding people older and younger than yourself, and the implications for business, by Graeme Codrington. Download PDF version |
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Generations and training Vicky Solomon, director of TomorrowTraining, a division of the TomorrowGroup, sheds light on the challenges trainers face in the intergenerational workforce. Download PDF version |
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Leading the Whatever Generation – the ‘Bright Young Things’ Keith Coats looks at how to get the most out of a band of new young talent sometimes call Generation Y or the Millennial kids. Download PDF version |
Web 2.0, social media and technology |
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When social media grows up… it will change everything Companies are beginning to use social media – but mainly for communication and marketing. Dr Graeme Codrington argues that this is just the tip of the iceberg, and that these technologies offer so much more for savvy businesses and organisations in every industry and sector. Download PDF version |
Future of work and organisational design |
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Nine key workforce trends for the next decade The decade ahead will see significant shifts in how we do work and how we organize our businesses and workforces. There are at least nine key trends that will shape the next few years. By Graeme Codrington. Download PDF version |
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After Shock: the five trends disrupting business in the next 5 years What happens after what comes next? The five forces that are going to shape the new world of work in the next five years. In this article, Dr Graeme Codrington outlines these five forces, providing case studies to show you how they will impact your organisation and what you should be doing now to prepare for and respond to a new world of work. Essential reading for every leader and manager who is trying to think ahead, plan their strategy and get their team focused on the challenges that lie ahead. Download PDF version |
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Green shoots or stormy skies ahead? Things will never go back to normal. A new normal is emerging, and there will be new rules for success (and failure). Dean van Leeuwen shows what a repeating eighty year economic cycle, that dates back as far as the War of the Roses, can tell us about our future. Download PDF version |
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You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version |
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Stand out by developing 6 senses The work force has traditionally been dominated by analytical, details focused left brain thinkers. The 21st century work place is demanding these skills and more. Julie Surycz explains that the right brain is rising. The whole brain is needed. Download PDF version |
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“Sheeple” – Following each other into the financial whirlpool The financial crisis draws attention to some of our natural human instincts and our tendency to behave like sheep. Many of the proposed solutions do not hit at the heart of how human beings are wired nor do they target behaviour that feels so instinctive to us. Sometimes we don’t make wise decisions because we simply follow the crowd. We don’t act like individual people – we act like “sheeple”. By Julie Surycz. Download PDF version |
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The New Alliance Game In this article we share the results of Dean van Leeuwen’s interviews with over 30 senior executive managers and a broad global research study on the future of networks and alliances. Download PDF version |
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Why Strategies Don’t Work There is little doubt that an obsession with short term focus, whether by choice or circumstance, is compounding the difficulties that organizations face in coping with this world of rampant paradox – where everyday is just head down, churn out what is expected, and a ‘don’t think, just do’ approach. By Pete Laburn. Download PDF version |
Sustainability and the “green economy” |
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Nine Reasons Why You Must Improve the Environmental Performance of Your Business Dr Graeme Codrington provides nine reasons why environmental sustainability should be at the heart of strategy and business objectives, and not treated simply as corporate social responsibility. Download PDF version |
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Eight reasons why you should take ethical consumption more seriously Ethical consumption is a trend that cannot be ignored. Don’t make the mistake of thinking it is a fad. By Graeme Codrington. Download PDF version |
The Connection Economy |
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The Recession Isn’t Your Biggest Problem What happens afterwards will really hurt you – if you don’t start preparing now. Dr Graeme Codrington explains why, as the upturn begins, many companies will discover that their most difficult times lie ahead and not behind them. Download PDF version |
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Who you are, not what you sell Dr Graeme Codrington talks about consumers who are no longer simply passive recipients of our products. They’re involved, powerful, knowledgeable and discerning. And that changes everything. Download PDF version |
Leadership |
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You Can’t Sit This One Out As the recession deepens, with customers dwindling and staff morale dropping, strong leadership is required. Too many companies, and the individuals in them, are falling into the trap of trying to keep their heads down and just hope the downturn ends soon. This is no time for business as usual. But, neither is it time for panic stations or self-destructive strategies. Dr Graeme Codrington provides helpful insights into the keys for short- and long-term success in the current difficult economic environment. Download PDF version |
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The Attitude and Action of Authentic Leadership Leadership in a changing world is a complex task. It is certainly not for the faint-hearted and in the high pressure, media saturated context in which leaders lead, those not up to the task will be exposed. By Keith Coats. Download PDF version |
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The Essential Smoke and Mirrors of Leadership As a Leader, clarifying expectations and understanding the perceptions of those you lead is vital if you are to be effective. By Keith Coats. Download PDF version |
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The Inconvenient Truth for Leaders Control is an illusion. Keith Coats, TomorrowToday’s global leadership guru explores the concept of leadership and control in this insightful article on invitational leadership. Download PDF version |
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Dear Yves: A conversation around Values Discover what ‘values-driven leadership’ mean for companies today, by Keith Coats. Download PDF version |
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Leading the Whatever Generation – the ‘Bright Young Things’ Keith Coats looks at how to get the most out of a band of new young talent sometimes call Generation Y or the Millennial kids. Download PDF version |
General |
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The Battle for Innovation Innovation is one of the battles of the 21st century. How can you win it? By Julie Surycz. Download PDF version |
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The Myth of Innovation Dr Graeme Codrington looks at why most companies don’t get the innovation they spend so much time and money pursuing. Download PDF version |
