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TomorrowToday newsletter, January 2010
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Greetings
This month’s ezine is bursting at the seams with articles and updates from the TomorrowToday team. Keith shares 3 simple questions that can help you understand they reasons why you may be battling to implement your strategy, while Barrie’s article ‘ Talent is a Four Letter Word’ – we promise there is no PG rating – will leave you with much to think about.
Dean explores how generational and values-focused marketing can assist your business in building stronger relationships that boost sales and retention.
We’ve put our top 10 blog entries for 2009 together for you, and on that note, if you missed it over the holiday period, Graeme’s article on the five disruptive trends shaping the next decade of work is now officially our most read blog entry of all time, and is still gaining a lot of interest. Read “After Shock” here.
We hope you enjoy this month’s ezine, for any further information you require please do visit either our South African or United Kingdom websites. We welcome any feedback you have for us on theses articles, or whether there is anything specific you would like to see in the next edition. As always, if you’d like to change your contact details, unsubscribe or recommend this ezine to a colleague, you can do all of that from the links at the bottom of this email.
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 Generational theory has provided a whole new lexicon for the popular media and pop psychologists. Labels such as, “Boomers”, “Gen X” and “Generation Y” are used to explain all sorts of behaviour at work and at home. But is it all true, and does it apply beyond the suburbs of America?
Dr Graeme Codrington has spent the last ten years studying generational theory, with two post-graduate degrees, numerous research articles and hundreds of clients around the world. In this article, he draws on his international experience to explain that generations can be seen around the world, in many different countries and cultures.
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Onions or Parfait – Customer relationships no longer need to be a thing of fairytales and pirate stories – by Dean van Leeuwen
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 For some companies, customers are like onions, full of layers and potential but difficult to identify through watering eyes. For other companies – those with a deep and intimate understanding of their customers – they are like parfait, rich, rewarding and fattening (in a good way) to the bottom line. Discover how Bill Clinton, Shrek and Donkey plus the fishmongers at Seattle Pike Place Fish Market can help you increase revenue and become a more customer centric company. By connecting with people’s value systems you can transform your customers from onions into parfait, and according to Donkey – an authority on the subject – everyone loves parfait! Through our research, we’ve identified a method of developing marketing campaigns and customer experiences that connect with people’s driving value systems. The results have been exceptional. For one client we increased total company revenues by 300%, for another we increased sales of key product line by over 70%; and for a leading bank we doubled response rates for a direct mail campaign targeting a saturated market. In this article, Dean van Leeuwen, co-founder of TomorrowToday UK, explores how generational and values-focused marketing can assist your business in building stronger relationships that boost sales and retention.
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The Anatomy of Strategy – 3 Simple Questions to Test Your Strategy – by Keith Coats
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 In this article Keith shares three simple questions that make all the difference in understanding why it is you may be battling to implement your strategy. With 90% of organizational strategies failing to be implemented, there is an urgent need to get to the heart of why this is …well maybe not just the heart …but to understand the complete anatomy of successfully implementing strategy, you will need to read this insightful and practical article. It may bring to life conversations that will profoundly impact on your organization’s effectiveness. |
 As Barrie investigated the ’stuff’ that sits behind the new business focus of ‘talent’, his own observation is that the real issue lies somewhere in the pain being felt by the combination of a changing work environment and a changing worker. Using this as a starting point to describe the challenge business is facing seems like a far more accurate view of what’s really going on. |
“Terra Incongnita – Territory Unknown”: Communication in a new World at Work – by Darren Davies
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 The global economic downturn has been more than just a recession. It has signaled an era of unprecedented change, and a time of turbulence for organizations, organizational leadership and organizational communication. Robinson and Harvey observed that the, “acceleration of globalization has created a chaotic state of change as businesses struggle to adapt new paradigms of leadership, in which established tried and tested approaches may no longer be effective.” Critical to navigating through the largely uncharted territory of this new world at work, is the role of communication, and the importance of understanding communication concepts and developments between leaders and followers within this new world. |
TomorrowToday’s Top 10 most read blog entries at the end of 2009 |
 TomorrowToday’s blog has been up and running since September 2004. We have over 1750 posts on our blog, filed under 35 different categories. We’ve not done this before, but here are TomorrowToday’s most read blog posts as of 31 December 2009.
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2010 is going to be a really exciting year for our training team. As always, our material is non-traditional, however our dynamic training specialists will offer solutions that will assist your team to succeed in the new world of work.
Please contact Laura (laura@tomorrowtoday.co.za) for any of your training needs or further enquiries.
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TomorrowToday Articles for your In-House Publications |
 From time to time TomorrowToday is asked by organisations to provide relevant articles for their in-house publications (newsletter, business briefs, intranet, etc). One of our research components is writing up what we’re discovering. For example our blog currently has over 1750 entries. Some of our entries are short observations, and some go into detail around trends, happenings and behaviours. Our bases in South Africa and the UK continue to give us a more global view of what’s going on with people both inside and outside your organisation.
We don’t charge for these articles. It’s a quid pro quo. We get extra exposure, and you get additional IP to beef up your publication.
If you’d like TomorrowToday to submit something for one of your publication, please let Jude Foulston (jude@tomorrowtoday.biz) know, and she’ll send you our ‘briefing document’ enabling us to provide you with a suitable article, of the correct length, with the best content, on time. |
If you need any information, would like to have a conversation, or want to book us for a conference, away day or team meeting, please contact either the UK or South African team online.
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(c) 2010, TomorrowToday
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