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TomorrowToday newsletter, December 2009
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Greetings…
With the new year fast approaching, the team at TomorrowToday are looking forward to connecting with you and contributing to making 2010 an exciting and successful one. While we start to prepare for what lies ahead, we know you’ll find value in the 4 articles in this edition of our eZine.
Graeme’s article looks at 5 trends disrupting business in the next 5 years and what you should be doing now to prepare for and respond to these challenges. Barrie looks at Web 2.0 and the emergence of online social networks and the impact this is having on your business. Dean writes on how the new talent focus needs to be built around creating talented companies, not creating talented individuals, while Keith explores the challenges with regards to strategic planning.
You may have noticed that our two full-time offices, in South Africa and the UK, have recently undergone a makeover. Our websites have been rebranded and relaunched, and we’re currently working on a combined international resource centre for our clients (more news on that in January). We have therefore decided to combine the two separate newsletters into this one single ezine, which will come to you about every 6 weeks. It will contain the best of TomorrowToday from our full international team, and continue to show you “tomorrow’s world today”.
As always, if you’d like to change your contact details, unsubscribe or recommend this ezine to a colleague, you can do all of that from the links at the bottom of this email.
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Back to the Future: Rethinking Strategy – by Keith Coats
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 Strategy is a vital aspect to any corporation’s ability to thrive in a turbulent and unpredictable world. But have we got this all wrong? Is the methodology that we have been taught and followed so diligently now failing us? In this article Keith explores why a reliance on strategic planning is no longer relevant and where the new challenge exists. If you are in corporate leadership, you need to read this article: but it carries a warning: things might never be the same again!
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 The emergence of online social networks (Facebook, Twitter, blogs, etc) has profoundly impacted the way we communicate, associate and organise ourselves. It has left industries and companies grasping frantically for a response and a strategy that will allow them to seamlessly combine the world they know with a world that is fundamentally unfamiliar. Businesses need to explore the emerging shifts, changes and trends of this new world and Barrie explores how to create an approach that can be adopted in order to construct a meaningful and appropriate way forward to survive and thrive in this differently connected world.
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 The recession has been more than simply an economic downturn. It also signals a time of turbulence and unprecedented change. You might have survived the downturn, but your biggest challenges lie ahead. TomorrowToday will show you how to survive the upturn. We believe that there are five key forces that are shaping the world of work today, and causing disruptive change in almost every industry across the world. In this article, Graeme outlines these five forces, providing case studies to show you how they will impact your organisation and what you should be doing now to prepare for and respond to a new world of work. Essential reading for every leader and manager who is trying to think ahead, plan their strategy and get their team focused on the challenges that lie ahead.
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 Over the past decade consultants have been convincing companies that there is a “war for talent”. In this war, we have been told that talent needs to be given what it wants and that companies need to go to extraordinary lengths to provide talent with all the flexibility and freedom it desires. In this article , Dean argues that talent is crucial for business success, but that the current focus and direction being taken is detrimental to businesses and society. A paradigm shift is required. We argue that the new talent focus needs to be built around creating talented companies, not creating talented individuals.
The key to building a “Talented Company” is the belief that having the right systems, procedures, values and supportive culture makes people smart, and not the other way around. Talent management needs to focus on making the star system before it can make star players. A number of companies are getting this right. These talented companies create a culture where people’s passions and energies can be engaged, optimized and directed in the right direction. Talented companies do not stand and fall on the back of a few talented individuals but rather benefit from the collective sum of tribes of talent imbedded within the culture of their business. Talent cannot reach it’s fullest potential if it doesn’t operate in a talented environment.
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A speaker for your event in 2010
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TomorrowToday has an international reputation for providing strategic inputs at strategy sessions, conferences and team meetings. Either as keynote presentations or interactive workshops, our experts are able to show your team the keys to success in the new world of work, and leave you inspired at the same time. Our presentations and workshops are customised for each event and client. We would love to discuss your specific needs with you, and recommend a starting framework for your next meeting. Please contact our team to discuss how we can help you.
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If you need any information, would like to have a conversation, or want to book us for a conference, away day or team meeting, please contact either the South African or UK team online.
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(c) 2009, TomorrowToday
You are receiving this E-zine because you subscribed to the free service from TomorrowToday.biz. These updates are intended for business decision makers and people thinking about the future, and are only sent to those who request them. To remove your name from our list or to change your email address, see the instructions at the bottom of this email.
Please do not reply to this email – no human being looks at the replies. To contact a real human being at TomorrowToday.biz please email Jude Muirhead: jude@tomorrowtoday.co.za
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