E-zine archive: 2009-05 SA

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Edition: May 2009


This month at a glance… more details below

:: Shouldn’t we just pick another word … (by Barrie Bramley)

:: Life Training: Training that develops effective people VS effective employees. (by Vicky Eriksson)

:: Mirror Mirror on the Wall – the essential role of feedback for the Leader (by Keith Coats)

:: Top tips for mentoring the next generation of employees (by Graeme Codrington)

:: TomorrowToday Case Study

:: New ways of staying in touch and following the TomorrowToday team

 

:: Featured Articles in May


BarrieBramley – Shouldn’t we just pick another word?
In this article, not only does Barrie Bramley suggest we find a different word for Talent, but that we move away from our focus on this small section of our working population and focus our attention on the majority of people within our organisations.

Click here to read the rest of this article

VickyEriksson- Life Training: Training that developes effective people VS effective employees
What we need in today’s workplace is Soft Skills programmes that are underpinned by the concept of Emotional Intelligence – something everyone needs in order to survive and thrive in today’s workplace regardless of position. Programmes that not only equip you for your job but also for your life at home, your interaction with your friends and family, as well as your colleagues. It is essential that the content of these programmes be applicable to ‘outside’ life in order to gain interest and participation in them..

Click here to read the rest of this article

KeithCoats – Mirror, Mirror on the Wall – the essential role of feedback for the Leader.
“Mirror, mirror on the wall, who’s the fairest of them all?” So goes the question embedded in the fanciful world of a children’s tale and a vital question for Leaders everywhere. Honest feedback is hard to hear and often harder to give, yet it is the lifeblood that fuels both personal development and organizational growth. In this article Keith Coats explores the relationship and responsibility of leaders when it comes to feedback and information.

Click here to read the rest of this article

GraemeCodrington – Top Tips for mentoring the next generation of Talent.
In tough times, people matter. Ensuring your staff are passionate and focused is a critical leadership task right now. One of the most effective techniques for motivating your younger staff in particular is to provide ongoing development for them, especially providing access to senior leaders and mentoring. Here are some tips to help you make the most of such mentoring relationships..

Click here to read the rest of this article

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size=3 face="Tahoma, Arial, Helvetica, sans-serif">TomorrowToday Case Study
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IMPROVE SALES, PROFITABILITY AND BRAND APPEAL FOR YOUTH AND YOUNG ADULTS

CLIENT: A leading retail bank

PROBLEM:

* Loss of market share to leading competitors
* Brand not connecting with target audience
* Cost to income ratio too high – unprofitable segment
* Low customer service ratings due to poor sales and service delivery

SOLUTION:

* Used generations to identify the values that would attract the target segment
* Designed and developed new branch layouts
* Profiled and assist in recruiting and training new staff
* Re-engineered the sales application and credit process to reduce costs and improve service
* Automated key application and credit processes to reduce costs
* Launced new marketing and brand campaign
* Launched new micro website aimed at target audience

RESULTS:

* Productivity of retail bankers doubled
* Sales increased by 70%
* Cost of delivery halved
* Fronline sales staff understand and talk the generational language, profile and action their requirements against the clients’ lifestage and generational needs.

"TomorrowToday brought fresh thinking and energy to the engagment. Customer and staff satisfaction has improved and importantly so have our profits." S Target, Managing Director

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Podcasts and Twitter – New ways of staying in touch and following the TomorrowToday team.

TomorrowToday re-launched our PodCast service. Historically it was something we did out of our South African office, and we took a few months off to re-look at our strategy along with our UK office.
From now on the PodCast will have a distinctly ‘global’ feel to it as we get TomorrowToday thoughts from the Northern and Southern Hemispheres.

Of course it’s still a thin slice of the world, but nothing that time wont change as we find ways to include a larger network. We’ve also got a listing on the iTunes UK store and you can click here to find our PodCast on iTunes. If you want to go directly to the RSS feed, click here.

Do you Twitter? Follow TomorrowToday as well as many of our team members here

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UK Website
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Visit the new TomorrowToday UK website here or sign up to receive the UK ezine here

align=center>
size=3 face="Tahoma, Arial, Helvetica, sans-serif">Presentations and Presenters:

class=blue13>TomorrowToday is a world-class provider of multimedia-driven, edutaining, strategic keynote presentations. Our team of keynote presenters and consulting futurists are consistently rated as the top presenters at industry events, conferences and strategy sessions. Let one of us be the highlight at your next event! Use one of our proven frameworks, or let us work with you to customise for your specific requirements. Our strategic insights have assisted hundreds of clients to understand tomorrow, and apply that understanding today.

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